How Capability and Credibility Lead to Good Presentations 

 

1. Make a good first impression: Have you ever thought about how many times it takes to undo a bad impression? You want to make sure you bring your A-game to your next speech. Dress the part, use good eye contact, speak clearly, and talk about your credentials. This begins the process of trust for the audience. 

2. Find common ground: You can appeal to your audience through any shared values or beliefs, which can help you connect to the goal of the speech. Throughout the speech you can remind your audience that—ultimately—you want the same thing. Use "we" when you can, it helps people to feel connected and part of the experience.

3. Tell a story: A phenomenon called “neural-coupling” happens when an audience member is listening to the story. Both the speaker and listener's brains light up in the same area allowing each party to envision and feel the same emotions. The story will reveal a personal connection between you and the topic so the audience can understand why it matters to you.  

4. Know your data: And subject matter. Be sure to cross your t's and dot your i's. There's a good chance someone in your audience knows as much or more than you do about your topic. Taking the time to be diligent and thorough pays off!

5. Be Authentic: People can sniff out a poser. Credibility hinges on you being able to come across as a reliable and authentic voice. If you aren't sure how you come across, ask a friend or hire a coach.

 

For more detail and tips about Public Speaking and other critical soft skills, check out Soft Skills I Learned the Hard Way!


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